Hybrid Meta (DRPP) and Warner Bros. Join Phygital Forces
Hybrid Meta and Warner Bros. have joined forces to bring you physical apparel combined with digital collectibles.
Hybrid Meta, based in Dubai, is pioneering ‘phygital’ fashion. Partnering with Warner Bros. Discovery Global Consumer Products (WBDGCP), they aim to release limited edition collections authenticated on the blockchain. These collections feature products from popular franchises. These include DC, Hanna-Barbera, Looney Tunes, Rick and Morty, and The Matrix. There are also other potential collaborations with artists and designers.
Warner Bros. Entertainment Inc. is an American film and entertainment studio. DRPP have partnered with WB to colab and produce limited edition drops. Register on the DRPP guestlist to be the first to hear about the upcoming drops in 2024.
This collaboration represents a groundbreaking endeavor in the fashion and entertainment industries. By joining forces, Hybrid Meta and Warner Bros. aim to revolutionize the way consumers engage with licensed merchandise. They offer limited edition collections that seamlessly blend physical apparel with digital collectibles. This partnership not only showcases the potential of phygital fashion but also signifies Warner Bros.’ recognition of the evolving landscape of consumer experiences and their willingness to embrace innovative concepts.
Phygital products cater to the demand for proof of authenticity and valuable digital experiences. The partnership between Hybrid Meta and WBDGCP marks the first of its kind between a phygital company and a Hollywood studio. It apitalizes on the growing popularity of phygital merchandise. Every physical product from Hybrid Meta features a QR code for blockchain authentication, ensuring authenticity and providing details about fabric origins and supply chain sustainability.
Consumers can access exclusive content, rewards, and prizes through the digital collectibles associated with their physical purchases. This enhances engagement and provides real-world value. Hybrid Meta’s strategy involves securing licenses across various entertainment sectors and monetizing the concept of phygital merchandise through collaborations and innovative digital experiences.
